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Wed, 28 Jul 2021 15:43:34 -0700 (PDT) Date: Wed, 28 Jul 2021 15:43:34 -0700 Reply-To: Google Ads Team <googleads-noreply@google.com> X-Google-Id: 4081829 Feedback-ID: P1-0:C20166992:M110456820-en:gamma X-Notifications: GAMMA:<a21fae292d53fb3f096720bd6b33e1df84e97db3-20166992-110978034@google.com> X-Notifications-Bounce-Info: ATpamXm8JBed8up9rsnjPuupj0FDB_x6Em9WLd7-Z7r490TEINjKoU0PgXFeOPlm-1VcgJZIZcM9LWLe2sGC6cRnXgoQuhtlSJdVi7KLoPM5mx7lhMx9m7F_q_90RDTbYnWs_JK1E1hMAzxGAg_YcDiT4UzQD3mIOD_cxXrkNvtEdbkh5XJw6Z0MIzh8czvdT-IKGbgDTqxnjatfRzIVS2_US_Im7uIqTYdn5YBPoLlqDyNpivMM8dM0hvX7XMEuk4SqCLe73wjSTgknNjAwNjA0MDQxNTM1NTk2OTMzMg Message-ID: <a21fae292d53fb3f096720bd6b33e1df84e97db3-20166992-110978034@google.com> Subject: Google Ads - Updates to enforcement procedures for repeat violations From: Google Ads Team <googleads-noreply@google.com> To: contact@onlinetechnicalsupport.us Content-Type: multipart/alternative; boundary="00000000000070d19305c836b7c3" --00000000000070d19305c836b7c3 Content-Type: text/plain; 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charset="UTF-8" Content-Transfer-Encoding: quoted-printable <!-- link --> <!-- content --> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "https://www= .w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns=3Dhttps://www.w3.org/1999/xhtml lang=3Den> <head> <title>Updates to procedures for enforcement of repeat violations</title> <meta http-equiv=3DContent-Type content=3D"text/html; charset=3Dutf-8"> <!--[if !mso]><!--> <meta http-equiv=3DX-UA-Compatible content=3DIE=3Dedge> <!--<![endif]--> <meta name=3Dviewport content=3D"width=3Ddevice-width, initial-scale=3D1.0"= > <meta name=3Drobots content=3D"no index"> <!--[if mso | ie]> <style> .padt8_out{padding-top: 9px !important;} .sup { vertical-align: 1px !important; font-size: 100% !important; } </style> <![endif]--> <!--[if ie]> .padt8_out{padding-top: 8px !important;} <style> .sup { vertical-align: 6px !important; font-size: 80% !important; } </style> <![endif]--> <style> body{ font-family:Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; 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text-decoration: none !important; font-size: inherit !important; font-family: inherit !important; font-weight: inherit !important; line-height: inherit !important; } @media all and (max-width: 600px) { .table-main-gmail { /* Forces Gmail to display Desktop view */ width: 100% !important; min-width:100% !important; } } @media all and (max-width: 480px) { .show { display: block !important; padding-bottom: 10px !important; } .wid-100-per { width: 100% !important; } .cid_pad { padding-top: 9px !important; padding-bottom: 10px !important; } .bordertop { border-top: 1px solid #9AA0A6 !important; border-bottom: 1px solid #9AA0A6 !important; } .border_none{border-top: 0px !important;} .al-l { text-align: left !important; } .pad_bot0{ padding-bottom: 0px !important; } } </style> </head> <body style=3D"margin: 0 auto; padding:0px;" bgcolor=3D#ffffff> <table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width= =3D100% align=3Dcenter> <tr> <td align=3Dcenter valign=3Dtop bgcolor=3D#ffffff style=3Dpadding-top:20px;= > <!--Main content start--> <!--[if !mso]><!--> <table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width= =3D600 align=3Dcenter class=3Dtable-main-gmail style=3D"max-width:600px; wi= dth:100%;"> <!--<![endif]--> <!--[if (gte mso 9)|(IE)]> <table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"= 0" width=3D"600" align=3D"center"> <![endif]--> <tbody> <tr> <td align=3Dcenter valign=3Dtop style=3D"border: 10px solid #f7f7f7;"> <table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width= =3D100% align=3Dcenter> <!--preheader start--> <tbody> <tr> <td class=3D"" align=3Dcenter valign=3Dtop style=3D"padding:20px 20px 15px;= "> <table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width= =3D100% align=3Dcenter> <tbody> <tr> <td class=3Dshow aria-hidden=3Dtrue align=3Dleft valign=3Dtop height=3D42><= img style=3D"outline: none; text-decoration: none; display:block;" src=3Dht= tps://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_420x15= 2dp.png width=3D118 height=3Dauto border=3D0 alt=3D""></td> <td align=3Dright valign=3Dmiddle class=3Dshow style=3D""> <table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 align= =3Dright class=3D"wid-100-per bordertop"> <tbody> <tr> <td aria-label=3D"Your Customer ID: 484-735-4995" align=3Dright valign=3Dmi= ddle style=3D"font-family:Google Sans, Roboto, Helvetica Neue, Helvetica, A= rial, sans-serif; font-size: 14px; mso-line-height-rule: exactly; color:#20= 2124; line-height:21px;padding-top:2px;" class=3D"cid_pad padt8_out al-l"><= span aria-hidden=3Dtrue>Your Customer ID: <a target=3D_blank href=3D# style= =3D"color:#202124; text-decoration:none; pointer-events: none; cursor: defa= ult;">484-735-4995</a></span></td> <td aria-hidden=3Dtrue width=3D14 align=3Dleft valign=3Dtop style=3Dborder-= collapse:collapse;mso-table-lspace:0pt;mso-table-rspace:0pt;mso-line-height= -rule:exactly;line-height:1px;><img src=3Dhttps://services.google.com/fh/fi= les/emails/spacer_11.gif width=3D100% height=3D1 border=3D0 alt=3D"" style= =3D"display: block;"></td> <td aria-hidden=3Dtrue align=3Dright valign=3Dtop class=3D"cid_pad pad-r-10= "><img src=3Dhttps://fonts.gstatic.com/s/i/googlematerialicons/account_circ= le/v7/gm_blue-24dp/2x/gm_account_circle_gm_blue_24dp.png width=3D20 height= =3Dauto alt=3D"" border=3D0 style=3Ddisplay:block;></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <!--preheader end--> <!--body start--> <tr> <td align=3Dcenter valign=3Dtop class=3Dborder_none style=3D"border-top:1px= solid #f7f7f7; border-bottom:1px solid #f7f7f7;"> <table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width= =3D100% align=3Dcenter> <!-- Modules redwood --> <!-- Content redwood --> <tbody> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">Dear Advertiser,</td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;"> In September 2021, Google will introduce a new strike-based system to enfor= ce against advertisers who repeatedly violate Google Ads policies. We will = begin implementing the strike-based system on Sep 21, 2021, with a gradual = ramp up over a period of 3 months, for the following policies: Enabling dis= honest behavior, Unapproved substances, Guns, gun parts and related product= s, Explosives, Other Weapons, and Tobacco. The policy coverage of the strik= e-based system will be expanded to add additional policies in phases over t= ime and advertisers will be notified each time new policies are brought wit= hin scope of the strike-based system. </td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">Please note that this update does not impact the <a href=3Dhttps://noti= fications.google.com/g/p/AD-FnEzrhoWYSKtl90dhZV1yDGxMoOXeKsK7vhfjQiZtv1zspo= weKp1JIYbsIliyrSqXQLsR3cTR4q7kPUNA-SnflFTrgr9TTvWUWPJbJJkIUyV4IiiIs4_6g0ZXg= PzvzFagjOs7vs2D22gokDgIHNt6BkaZ-A2B5TeS4LnalHWujRgOAan3R-HTCx1kypODhey8CO8k= fe4 target=3D_blank style=3D"text-decoration: none; color: #1A73E8;">accoun= t suspension procedures for egregious Google Ads policy violations</a><span= aria-hidden=3Dtrue>.</span></td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;"><strong>What's changing:</strong></td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">To help ensure a safe and positive experience for users, Google require= s advertisers to comply with Google Ads policies. As a part of the Google A= ds enforcement system, Google will begin issuing strikes to advertisers, wh= ich will be accompanied by email notifications and in-account notifications= to encourage compliance and deter repeat violations of our policies.</td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">An advertiser=E2=80=99s first policy violation will only result in a wa= rning. But advertisers will earn their first strike if we detect continued = violation of our policies. Advertisers will be able to receive a maximum of= three strikes, and the penalties applied with each strike will progressive= ly increase. Temporary account holds will be applied for the first and seco= nd strikes (for 3 and 7 days respectively), while the third strike will res= ult in an account suspension.</td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">An advertiser placed on a temporary account hold will be required to re= medy the violations in question and to submit an acknowledgement form to re= sume serving ads. Following this acknowledgement, their account will be rel= eased from the temporary account hold state either 3 days after the first s= trike was issued, or after 7 days for a second strike. Advertisers can also= appeal a strike decision if they believe it was issued in error. Ads will = resume serving immediately after successfully appealing the strike. Account= s will remain on temporary hold if no action is taken by the advertiser to = either acknowledge or appeal a strike. Strikes will remain on the Google Ad= s account for 90 days unless they=E2=80=99re successfully appealed.</td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">Accounts suspended following a third strike will not be able to run any= ads or create new content unless the suspension is successfully appealed. = <a href=3Dhttps://notifications.google.com/g/p/AD-FnEz1DXh8cfIqbvLTS5rK83-O= kRgRx0AghJUYfnhoLjvcrB2VTY9FppqJNoayE7mHWlL3ixmhuYzBObegHX9t5YbQC1_y66CiNA-= JhAUSDLq3YITapbtCkVfj49l6MVLflvtiBbd8N1M_jmhKYFCr-OhdH3ldXFCtvy02d6AJQP501Q= target=3D_blank style=3D"text-decoration: none; color: #1A73E8;">Learn mor= e about suspended accounts</a><span aria-hidden=3Dtrue>.</span></td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">Thank you for your cooperation.</td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helve= tica, sans-serif; font-size:14px; color:#444444; line-height:21px; font-wei= ght:400; mso-line-height-rule: exactly; padding: 0 20px; letter-spacing: 0p= x;">Sincerely,</td> </tr> <tr> <td height=3D3 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; mso= -table-rspace:0pt; mso-line-height-rule:exactly; line-height: 3px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td class=3D"" align=3Dleft valign=3Dtop style=3D"font-family: Google Sans,= Roboto, Helvetica Neue, Helvetica, Arial, sans-serif; font-size:14px; color= :#444444; line-height:21px; mso-line-height-rule: exactly; font-weight:500;= padding: 0 20px; letter-spacing: 0px;"><!--[if (gte mso 9)|(IE)]><strong><= ![endif]-->The Google Ads Team<!--[if (gte mso 9)|(IE)]></strong><![endif]-= -></td> </tr> <tr> <td height=3D20 align=3Dleft valign=3Dtop style=3D"mso-table-lspace:0pt; ms= o-table-rspace:0pt; mso-line-height-rule:exactly; line-height: 20px;"> <img src=3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width= =3D1 height=3D1 alt=3D"" style=3D"display: block;"> </td> </tr> <tr> <td> <table role=3Dpresentation cellspacing=3D0 cellpadding=3D0 align=3Dright> <tbody> <tr> <td width=3D136 height=3D5 style=3Dline-height:5px;><img src=3Dhttps://www.= gstatic.com/gumdrop/files/google-footer-ribbon-2x-20135034.png width=3D136 = height=3D5 border=3D0 alt=3D"" style=3Ddisplay:block;></td> <td class=3Dwidth30 width=3D34 height=3D5 style=3Dline-height:5px;><img src= =3Dhttps://services.google.com/fh/files/emails/spacer_11.gif width=3D1 heig= ht=3D1 border=3D0 alt=3D"" style=3Ddisplay:block;></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <!--body end--> <!--footer start--> <tr> <td align=3Dcenter valign=3Dtop style=3D"padding:20px 20px;"> <table role=3Dpresentation border=3D0 cellpadding=3D0 cellspacing=3D0 width= =3D100% align=3Dcenter> <tbody> <tr> <td align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helvetica, sans-= serif; color: #444444; line-height: 21px; font-size: 14px;"><a style=3D"tex= t-decoration: none; pointer-events: none; cursor: default; color: #444444;"= ><span style=3D"font-family:Arial, Helvetica, sans-serif;">©</span> 20= 21 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043</a></td> </tr> <tr> <td align=3Dleft valign=3Dtop style=3D"font-family: Arial, Helvetica, sans-= serif; color: #444444; line-height: 21px; font-size: 14px; padding-top: 10p= x;">You've received this mandatory email service announcement to update you= about important changes to your Google Ads account.</td> </tr> </tbody> </table> </td> </tr> <!--footer end--> </tbody> </table> </td> </tr> </tbody> </table> <!--Main content end--> </td> </tr> </table> </body> </html><!-- Structure --> --00000000000070d19305c836b7c3--
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